Marketing Land » Marketing Day http://marketingland.com Marketing Land Sat, 18 May 2013 03:45:37 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Marketing Day: May 17, 2013 http://feeds.marketingland.com/~r/marketingday/~3/EsNQwk7S-g0/marketing-day-may-17-2013-44420 http://marketingland.com/marketing-day-may-17-2013-44420#comments Fri, 17 May 2013 20:04:47 +0000 Matt McGee http://marketingland.com/?p=44420 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google: “Game Changing” Features Will Boost Google+ Adoption

    Nearly two years after its launch, Google is still dealing with people who question why they should bother with Google+. But in recent weeks, the company has released what it considers “game changing” features that it feels will better enlist both marketers and developers to embrace its platform. “You’re now seeing us put out, on [...]

  • Federal Appeals Court To Decide If Facebook “Likes” Are Protected Speech

    Facebook attorneys told a federal appeals court Thursday that “likes” deserve free-speech protection, and anything less would “would result in chilling the very valued means for communication the Internet has made possible.” As Bloomberg reports, the argument is part of a case in which an employee from the Hampton, Virginia sheriff’s department says he was [...]

  • Twitter, NBA Score Deal For Basketball Game Highlights, Ads In Tweets

    Twitter’s expansion into the wider content world beyond 140-characters continues with news today that it will be showing highlights of NBA playoff games inside tweets. And, as Bloomberg reports, the deal also includes video ads that will show along with the highlight videos. The NBA will post highlights from the current NBA playoffs using the [...]

  • Will Tumblr Be Yahoo’s Big-Splash Acquisition?

    Yahoo is trying to buy social blogging platform Tumblr for $1 billion (or more). That would represent about a third of the company’s existing cash — though it stands to make more cash from its remaining Alibaba stake. It’s a big bet and the type of high-impact acquisition that Marissa Mayer has wanted to make [...]

  • Managing The Migration To A New Affiliate Network

    The topic of affiliate network migration is at the top of the agenda for a lot of advertisers these days. Whether a transition is driven by the urgency around the closing of the Google Affiliate Network, or you’ve bandied about the idea of switching networks for some time, moving to a new network requires thoughtful, [...]

  • GAN’s Closing May Push Retailers Toward Better Affilliate Advertising Results

    With the announcement of Google Affiliate Network closing its doors in July, many retailers are being forced to find new alternatives for their affiliate advertising programs during the coming weeks. While such a major task may not be at the top of any marketers favorite things-to-do list, the move could result in improved numbers for [...]

  • Live Blog: Fireside Chat With The Android Team

    It’s time to hear about Android from Google’s Android team. About a billion members doing a “fireside chat” here at Google I/O. I’m not sure what marketing aspects may come out of this one, but you never know. At any rate, I’m here, I’m ready to live blog and we’ll see how it goes. Things [...]

  • Google On Glass Privacy Issues & Congress: “Social Cues” Will Help, Plus It Takes Trust Seriously

    Google Glass isn’t even available for consumers and some in US Congress are already formally raising privacy questions. Google’s reaction? Privacy has been “top of mind” as it has developed Glass, and it takes trust seriously. It also feels that “social cues” may help with some concerns. Google was asked about the Congressional letter during [...]

  • Congress Sends Google CEO Larry Page Letter Asking About Google Glass Privacy Concerns

    In the midst of the 2013 Google I/O developer conference currently being held in San Francisco, Google CEO Larry Page received a formal letter from eight-members of congress addressing Google Glass privacy issues. The letter from Congress outlined eight specific areas of concern, asking specifically: Does Google have plans to prevent Google Glass from unintentionally [...]

  • Live Blog: Grow Your Audience With Google+

    Time for the Grow Your Audience With Google+ session at Google I/O 2013. We get underway at 3:30 pm PT to hear what tips Google+ product marketing manager Amy Walgenbach has to share. Live blogging is below:

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]]> http://marketingland.com/marketing-day-may-17-2013-44420/feed 0 http://marketingland.com/marketing-day-may-17-2013-44420 Marketing Day: May 16, 2013 http://feeds.marketingland.com/~r/marketingday/~3/25fwEeiAgT8/marketing-day-may-16-2013-44238 http://marketingland.com/marketing-day-may-16-2013-44238#comments Thu, 16 May 2013 21:00:01 +0000 Matt McGee http://marketingland.com/?p=44238 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Facebook Wants More App Developers Using Sections, Offers Best Practices & Adds New Analytics to App Insights In an effort to get more app developers on board using sections, the Facebook Developer blog released a list of best practices for creating customized sections and added section timeline analytics to their App Insight tool. After replacing aggregations with app sections last month, Facebook has rolled-out sections to everyone, and according to the blog [...]
  • Curation Firm Has Pushed 25 Billion Social Updates Off Of Devices & Onto To Digital Displays Near You If social curation & integration firm Mass Relevance has its way, you’ll have social content surrounding you in the offline world. As of today they’ve reached a new milestone as they’ve integrated more than 25 billion pieces of social content on digital displays around the world. In 2011 Mass Relevance became the first Certified Twitter partner [...]
  • Yahoo & Twitter Bring Real-Time Tweets To Yahoo’s Newsfeed Yahoo announced a partnership with Twitter today to include real-time tweets from media outlets, politicians and celebrities in the Yahoo homepage newsfeed. In a post titled “@yahoo delivers #bestoftheweb”, Yahoo CEO Marissa Mayer said users will see “relevant and personalized Tweets alongside stories from Yahoo! and other sources.” Users will be able to follow tweet [...]
  • Google Shows Off New Twitter, Facebook Apps Available Now For Google Glass Google has just added apps from Facebook, Twitter, CNN and others for the Google Glass device, and shown a preview of them to a packed house in the “Developing for Glass” session at Google I/O. Several new apps are now available for Android users via the MyGlass app that serves as the Glass’ headquarters: Facebook [...]
  • Live Blog: Fireside Chat with the Google+ Platform Team What’s going on with Google+ as a platform? That’s what today’s “Fireside Chat” session is about. We’re live blogging it from Google I/O. Let’s see what comes up! You’ll find a livestream here, and the live blog gets going at 10am PT. Speakers are: Seth Sternberg, David Glazer, Sandy Jen, Jennifer Lin, chee chew, Vic [...]
  • Bing Ads Releases New Updates With Keyword Suggestions Expanded To The UK Advertisers using the Yahoo!Bing Ad Network received a number of updates in April, including new search and filter options, search query reports that include stop words and special characters, and updated ad appeal rules with new appeal status designations to avoid confusion on whether or not an appealed ad is active. Bing Ads has also [...]
  • Facebook Retargeting Partner Triggit Lands $6 Million In New Funding In a sign of the strength of Facebook’s retargeting ad network, Facebook Exchange (FBX) partner Triggit has secured $6 million in additional funding, led by North Atlantic Capital. FBX, which only officially launched last September, allows advertisers to target ads to site visitors when they are on Facebook. Triggit will use the funds to invest [...]
  • User-Generated Video Ad Units Come To Facebook Newsfeeds Through New Partnership Word-of-mouth marketing at scale has been one of the Internet’s greatest — and most elusive — allures for brands. Through a new partnership announced today, social rich media platform Moontoast and user-generated video platform VideoGenie are aiming to make it easier for brands to achieve that scale through Facebook. In a first, marketers will be [...]
  • Hashtag Bombs: How Not to Leverage Trending Hashtags When it comes to social media marketing, many brands and organizations have staked claim to various hashtags. Yet by their nature, hashtags can’t be owned. They can’t be wordmarked or copyrighted, either. The reality is that many hashtags are started organically, not by brands themselves but by their customers. Hashtags were once the sole domain [...]
  • How Valuable is Local Search? Depends on Where You’re Targeting…. As we move into an age where personal computing is dominated by mobile devices, there has been a push across the advertising industry for hyper-local advertisements. Targeting consumers with ads tailored to their locale increases the relevance of advertising, focusing on markets that pertain to the environment around the user. However, when it comes to [...]
  • Women Tech Leaders Talk Success At Google I/O No women in tech? Women are invisible in tech? As part of the pushback against such problems and sometimes mistaken assumptions, Google I/O featured an end-of-day session with seven women who’ve been extremely successful in tech. And, the advice they shared was hardly for women only. Speaking as part of the “7 Techmakers & A [...]
  • Microsoft To YouTube: Where’s That Interoperability Larry Page Was Talking About? Microsoft and Google are involved in a battle over the YouTube app for Windows Phones, and Microsoft has followed a cease-and-desist letter from Google by questioning Google’s commitment to interoperability and working together. As The Verge reported today, Google sent Microsoft a cease-and-desist letter demanding that Microsoft remove the YouTube app from its Windows Phone [...]
  • App Downloads: Apple Reaches 50 Billion, Google Play 48 Billion At the Google I/O keynote this morning, Google announced that Google Play had seen 48 billion app downloads. This was on the heels of the announcement that there were 900 million Android device activations since inception. Later in the day at roughly 5 pm US Eastern time, Apple said that its App Store saw its [...]
  • Up Close With The New Google+ Related Hashtags The new look for Google+ is rolling out now, and with it, the new “related hashtags.” These allow you to see other posts that are related to the one you’re reading, if that post uses a hashtag. The New Hashtag Tab For example, consider this: In this post, it made use of the #io13 hashtag. [...]

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]]> http://marketingland.com/marketing-day-may-16-2013-44238/feed 0 http://marketingland.com/marketing-day-may-16-2013-44238 Marketing Day: May 15, 2013 http://feeds.marketingland.com/~r/marketingday/~3/KeMfLqLTq1w/marketing-day-may-15-2013-44022 http://marketingland.com/marketing-day-may-15-2013-44022#comments Wed, 15 May 2013 21:07:34 +0000 Matt McGee http://marketingland.com/?p=44022 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google+ Stream Gets Fresh New Look & Automatically-Added Hashtags At Google I/O Google announced a number of Google+ upgrades during the keynote presentation at today’s Google I/O, including a new responsive, multi-column layout for Google+ Stream. Now, users will see one, two, or three columns of content depending on their device’s screen size and orientation. Photos and videos have been enhanced as well, fitting the entire width of [...]
  • New Google+ Hangouts App Enables Cross-Platform, Multi-Media Conversations Google announced the new Google+ Hangouts app at Google I/O today. The new app combines Google’s chat, voice and video services into one product. The stand-alone version of Hangouts allows users to combine images, video conferencing and text chats (now complete with emoji) in one experience. Video calls can include up to 10 people. As [...]
  • Retweet To The Future Thanks To New Buffer Scheduling Feature Buffer has quickly become one of the most useful social scheduling tools, thanks to constant innovation and affordable price points. Over the past year, Buffer has released a handful of updates including design & app changes and social analytics. Today, Buffer has announced the ability to schedule official retweets with the software. Previous to this update, users were [...]
  • Pinterest App Gets New Mention, Notification & Search Features Pinterest is upping its mobile game by adding more mention, notification and search features to its iOS and Android apps. Now including the “@” sign before a name makes it possible for Pinterest users to mention friends within the app. The new notification feature alerts users via the app when they have been mentioned or [...]
  • The Google I/O 2013 Opening Keynote: From Google+ To Search To Maps Google+ gets a facelift — and new photo organizing tools. Google Hangouts comes to iOS. “OK Google” may be the new way you search by talking to your computer or mobile phone. The Google Knowledge Graph gets stats-smarts, Google Now gains new “cards” and Google Maps gets big, bold and glorious. These were the highlights, [...]
  • Using Data-Centered Storytelling To Enchant & Engage Your Email Audience Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers and our brands. Why is this goal so important? Because it’s been proven through many a marketing study that engaged customers become loyal customers and loyal customers are the most [...]
  • Google I/O 2013: Nexus, Maps, Music With A Possible Side Of Key Lime Pie Google’s annual developer conference and schwagfest, Google I/O, starts tomorrow in San Francisco. We’ll be live-blogging the keynote tomorrow morning, starting at 9 am Pacific. Last year’s event saw the introduction of the hugely popular Nexus 7 tablet, the Android “Jelly Bean” OS update (with Google Now) the Google “Q” streaming media hub (a dud) [...]
  • Study: Organic Posting Is Most Popular Social Media Tactic, But Not The Most Successful More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies. Those marketers that are satisfied with their social efforts are happiest with the results they achieve from paid social advertising than from using organic tactics alone. These are conclusions of a [...]

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]]> http://marketingland.com/marketing-day-may-15-2013-44022/feed 0 http://marketingland.com/marketing-day-may-15-2013-44022 Marketing Day: May 14, 2013 http://feeds.marketingland.com/~r/marketingday/~3/qw2wlu1pkO0/marketing-day-may-14-2013-43748 http://marketingland.com/marketing-day-may-14-2013-43748#comments Tue, 14 May 2013 21:02:35 +0000 Barry Schwartz http://marketingland.com/?p=43748 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Report: Online Video Ads To Eclipse $4 Billion In 2013 Thanks to the rise of mobile sophistication, faster Internet speeds and a more connected society online, video ad spends continue to grow at a blistering pace. According to an eMarketer report, online video ad spending will reach $4.14 billion, an increase of 41.4% from 2012′s numbers. The overall spends will continue to grow, with an [...]p>
  • Report: Asia/Pacific Only Region To Show Mobile Phone Sales Growth Last Quarter, China Wins 25.7% Of Global Sales In a new report from Gartner, the only global market to experience mobile phone sales growth during Q1 2013 was the Asia/Pacific region, demonstrating a 6.4 percent increase year-on-year. This growth rate accounted for a 53.1 percent year-on-year increase in Asia/Pacific’s share of mobile phones globally. China witnessed a 7.5 percent increase last quarter compared [...]
  • Twitter Acquires Contextual Analytics And Data Visualization Startup Lucky Sort Twitter has scooped up Lucky Sort, a two-year old start-up in Portland, Oregon, that developed TopicWatch, a contextual analytics engine designed to discover patterns in real-time data streams — including Twitter data. Lucky Sort CEO, Noah Pepper announced on the company website that it will be closing down, and he and other team members will be [...]
  • Schmidt: Google Has More Respect For “Real World” Concerns, One Reason Why Google Glass Is Limited Whereas the Google of old might just throw products “over the wall” and not think much about their real world impacts, the Google of today has much more respect for what its digital products might do in the real world, says Google executive chairman Eric Schmidt. That’s one reason why Google Glass is in a [...]
  • Infographic: The Challenge Of Email Success In A Fragmented Mobile World Soon, nearly half of all emails will be consumed on mobile devices, where the methods used to read them are widely varied. Having a responsive design for your email, as well as the time and day you send, all has a big impact on open and success rates. And, don’t forget that catchy subject line! [...]
  • Keep An Infinite Memory For Your Metrics Often, you want to look at your metrics over a longer time period than usual in order to identify long-term trends. This is especially true if your metrics are “jagged” and move around a lot. You have two choices: You could use a larger time period. If you usually watch daily metrics, switch to weekly. [...]
  • An Open Letter On “Super Firm” Failure And Composure Disclaimer: All characters appearing in this work are fictitious. Any resemblance to real businesses, living or dead, is purely coincidental. Failure is a key part of success, or at least an important step on the road to becoming successful. When the still-young search industry witnesses a failure of any kind, it seems to revel in [...]
  • 3 Simple Techniques For More Persuasive Content Marketing What’s the biggest obstacle to effective content marketing? Surveys consistently reveal that enterprises — large and small — feel that creating enough content is the biggest problem. But, I’m not sure that quantity is the real issue here. The problem is quality. In other words, does the content that’s already getting created actually perform the [...]

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]]> http://marketingland.com/marketing-day-may-14-2013-43748/feed 0 http://marketingland.com/marketing-day-may-14-2013-43748 Marketing Day: May 13, 2013 http://feeds.marketingland.com/~r/marketingday/~3/28jpZwmyOIc/marketing-day-may-13-2013-43640 http://marketingland.com/marketing-day-may-13-2013-43640#comments Mon, 13 May 2013 20:57:17 +0000 Matt McGee http://marketingland.com/?p=43640 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • The Hilarious In-Person Tour Of A Facebook Update [Video] The folks from sketch comedy group Extremely Decent have personified the frustration many users have felt upon seeing yet another update to the Facebook UI. Ready for your friends and friends-of-friends to have access to your music and photos? Want to find out about all the events you’ve been invited to? Take the tour! Here [...]
  • Online Sales Tax: Why E-Commerce Companies Are On Both Sides Of The Debate If passed by the House, the Marketplace Fairness Act, which aims to level the playing field between online retailers and brick-and-mortar businesses, could go into effect as soon as this fall. As it stands now, the bill would require remote sellers, including online businesses, with gross receipts over $1 million to collect sales tax in qualifying states [...]
  • Google: We’re Okay With Facebook Home … For Now One of Google’s top executives says the company is okay — for now — with Facebook Home’s presence on Android devices, but it may change its mind in the future. Sundar Pichai, who recently took over Android in addition to leading Google’s Chrome and Apps efforts, spoke about Facebook’s new Android experience in an interview [...]
  • Google+ Adds Content Recommendations For Mobile Websites Website owners with a Google+ page will soon be able to add content recommendations to the user experience on their mobile websites. Google just announced the new feature today, which blends both Google+ activity (such as +1s and shares) and search authorship to determine the best related content to show to users as they browse [...]
  • Twitter CEO Leaves Role As UK Director Two Days After Dissolution Of TweetDeck Two days after the May 7 dissolution of TweetDeck, Twitter CEO Dick Costolo resigned from his role as UK Director. TweetDeck’s failure to file 2011 accounts led to its forced dissolution by Cardiff-based Companies House, followed by Costolo stepping away from the role of UK Director on May 9. Dublin-based accountant Laurence O’Brien was selected [...]
  • Report: Brands Continue To Overlook & Neglect Google+ Pages While Google+’s numbers continue to grow, it appears that brand engagement has faltered, at least according to a new article from Reuters. Of the top 100 brands that Reuters analyzed, 72 had a Google+ page, but roughly 40% of brands have never posted content or have done so infrequently. McDonald’s, one of the largest advertisers hasn’t even [...]
  • Microsoft Calls On “SNL” Alum Schneider To Bash Google Docs In a new series of ads, Microsoft is trying to cast doubt on the reliability and productivity of Google Docs. The spots featuring Saturday Night Live alum Rob Schneider (and in one case, retired baseball great Pete Rose) argue that Google Docs is too much of a “risk” and “not worth the gamble.” Of the [...]
  • Hints About The Future Of Mobile Search At Google I/O 2013 This week, Google will have its 6th annual developer conference, Google I/O, where the theme will be “Innovation in the Open.” Mobile Search, in particular, looks to be a focus in this year, and we can already pick up some pre-conference clues that indicate where the search giant is headed. Unfortunately, we won’t hear from [...]
  • Google Glass Diary, Part 2: Positive Public Reactions & The Importance Of Google I/O This Week There’s a hint of truth in Peter Shankman’s recent article, the one where he says Robert Scoble is so over the top about Google Glass that he’s damning the device to be nerds-only for eternity. But, the reality is that most of America (much less the world) doesn’t know or care who Scoble is, and [...]

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]]> http://marketingland.com/marketing-day-may-13-2013-43640/feed 0 http://marketingland.com/marketing-day-may-13-2013-43640 Marketing Day: May 10, 2013 http://feeds.marketingland.com/~r/marketingday/~3/KPs9NSTJDb0/marketing-day-may-10-2013-43178 http://marketingland.com/marketing-day-may-10-2013-43178#comments Fri, 10 May 2013 20:45:58 +0000 Barry Schwartz http://marketingland.com/?p=43178 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Retail E-Commerce Spending Hits $50.2 Billion, First Time Ever To Hit $50 Billion In 2 Consecutive Quarters According to a new report from comScore, retail e-commerce spending reached $50.2 billion for the first quarter of 2013, surpassing the $50 billion mark for the second consecutive quarter on record after reaching $56 billion in Q4 2012. This is the fourteenth consecutive quarter of year-over-year growth and tenth consecutive quarter to earn double-digit growth, [...]
  • Infographic: Mother’s Day & The Mobile Purchase It’s Mother’s Day this Sunday in the United States and many other countries around the world. It’s also another example of how much last-minute purchase activity happens on mobile devices. xAd, a mobile ad network, looked at data from last year to create an infographic showing likely trends for Mother’s Day 2013, ranging from nearly [...]
  • Facebook Home Crosses 1M Downloads Threshold In One Month It may not sound like much for a site with more than a billion users and 751 million mobile active users, but a million downloads of Facebook Home is significant. Facebook revealed the figure at a “whiteboard session” held yesterday at the company’s Menlo Park, California headquarters. Home had 500,000 downloads as of April 21. [...]
  • That YouTube “Experiment” Red Banner Was Just A Display Bug Last night, some users who were conducting searches on YouTube were seeing a red banner at the top of the search results that said they were part of an “experiment.” What the experiment was and what YouTube was testing were unclear. Truth is it seems like there was no experiment, that the banner was a [...]

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]]> http://marketingland.com/marketing-day-may-10-2013-43178/feed 0 http://marketingland.com/marketing-day-may-10-2013-43178 Marketing Day: May 9, 2013 http://feeds.marketingland.com/~r/marketingday/~3/JUw6EdPlceo/marketing-day-may-9-2013-43012 http://marketingland.com/marketing-day-may-9-2013-43012#comments Thu, 09 May 2013 21:05:48 +0000 Barry Schwartz http://marketingland.com/?p=43012 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • YouTube Launches (Ad-Free) Paid Subscription Channels YouTube officially launched its anticipated pilot program for paid subscription channels. The program debuts with 53 paid channels and subscription fees starting as low as $0.99 per month. All channels have a 14-day free trial with. And all are ad-free. Users subscribe to the channels from a computer, and then have access to their paid [...]
  • Brands Wanting More Leverage On Pinterest Should Follow The Lead Of Better Homes & Gardens Social media metrics firm Unmetric evaluated over 5,000 branded Pinterest pages to determine which brands are leading on the social networking site built on images. The data gathered spanned from all time up until March 14, 2013 to identify the top five brands in five different categories: most followers, most comments, most likes, most pins [...]
  • Amazon Developing Not One But Two Smartphones — WSJ Adding more fuel to the “Amazon is building a smartphone” rumors, The Wall Street Journal (WSJ) reported today that the company is developing two smartphones and an audio-only music device. Though, the report doesn’t say these devices will likely carry the Kindle brand. The WSJ describes one of the two smartphones as a having a [...]
  • Google Analytics Gets New Profile Filter Fields With Special Focus On Mobile and Social In response to customer feedback, Google has added more custom filter fields to Google Analytics, giving users more flexibility to modify and limit the traffic data included in profiles. Of the nineteen new fields, nine are mobile related. Three new fields have been added to help filter social traffic. Below is the full list of [...]
  • Picture This: Instagram Is The Fastest Growing Social Network For Brands With 14% Growth This Quarter Since Facebook purchased the filter-friendly photo app Instagram last year, brand adoption has skyrocketed, according to a new study of the top 100 brands by SimplyMeasured. Since purchase last year, the Facebook-owned Instagram has flourished. The post-purchase growth jumped 500% in just a year, going from 22 million active monthly users to nearly 100 million [...]
  • Study: Frequent “Smartphone Shoppers” Buy More Than Others If you’re a retailer or an agency serving retailers, mobile is arguably now your most critical channel. Yet, despite the mounting evidence of consumer reliance on mobile devices in shopping, a majority of retailers still have “experimental” or very tepid mobile strategies. Considerable research has already established that smartphone owners use their devices heavily during [...]
  • Facebook Likely In Talks To Buy Social Navigation App Waze Will Facebook acquire social traffic and navigation app Waze? TechCrunch ran an article today claiming that three Israeli papers, Calcalist, Ynet and The Marker, have reported that Facebook is in talks to acquire the company in a billion-dollar deal that would help further grow Facebook’s mobile efforts. According to the article, a private source confirmed [...]
  • 5 Surprising Facts On Quality Score Change In the paid search world, ad rank and average cost per click (CPC) are determined by three factors: your own bid (max CPC), your competitors’ bids, and a numeric representation of ad relevance known as quality score. This quality score acts as a modifier, making it possible for an ad with higher “quality” to outrank [...]

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]]> http://marketingland.com/marketing-day-may-9-2013-43012/feed 0 http://marketingland.com/marketing-day-may-9-2013-43012 Marketing Day: May 8, 2013 http://feeds.marketingland.com/~r/marketingday/~3/aUmp3BZEhDI/marketing-day-may-8-2013-42861 http://marketingland.com/marketing-day-may-8-2013-42861#comments Wed, 08 May 2013 20:51:20 +0000 Barry Schwartz http://marketingland.com/?p=42861 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Google Glass Gets A Software Update That Tightens Ties To Google+ Less than two days into my Google Glass ownership and I’m already getting a software update. As Phandroid first reported, the Google Glass software is getting the “XE5″ update — XE stands for “Explorer edition” — and I’ll be able to check it out as soon as I get a chance to plug the device [...]
  • Klout To Compete With Quora In Social Q&A Space With New ‘Klout Experts’ Product Watch out Quora; Klout is coming. The popular social influence tool, Klout, is launching a new product that is geared to help provide human answers from the Web’s top influencers – ‘Klout Experts.’ This product will allow users to answer questions in 300 character responses on topics that they are deemed to be influential in. [...]
  • Infographic: 10 Years Of LinkedIn To celebrate its 10th birthday, LinkedIn has created an infographic with interesting stats about the service, including membership growth by year, by country, and the most popular company pages. Want the infographic for yourself? You’ll find it here: LinkedIn Celebrates 10 years of Brand Relationships. LinkedIn also created an interactive “gallery” timeline that offers a brief [...]
  • Study: WordPress Grabs More Share Of Top 100 Blogs WordPress continues to gain in popularity among top blog publishers. The blogging platform’s market share rose to 52 percent, up from 48 percent last year, according to Royal Pingdom, which uses the Technorati Top 100 blogs list for its annual study. To get a sense of WordPress’ growth trend, in Royal Pingdom’s first study in 2009, [...]
  • With New Gmail And Chrome Integrations, Is Google Trying To “Colonize” iOS Devices? Is Google simply trying to create a better user experience on the iPhone and iPad or is it trying to “colonize” iOS with its apps? It all depends on your point of view — though, it’s probably a bit of both. When the new Gmail app for iOS was released May 6, immediately, inflammatory headlines [...]
  • Springtime For Twitter: How The Social Media Service Has Blossomed Into A Real-Time Media Giant I hadn’t seen my old high school pal in about 20 years. As we sat at a bar overlooking Grand Central Station in New York, he told me that he, too, was in social media — something involving sentiment analysis. “Oh, sure,” I said, “many social media tools use sentiment analysis — and it’s always a big [...]
  • The ABCs Of A/B Testing Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it gives you a much fuller understanding about your customers’ behavior and preferences. It not only tells you where you’ve been, but where you should (and shouldn’t go with your campaigns. A/B testing is the [...]
  • Google Glass Diary, Day 1: Getting Started With Google Glass With an open mind and help from a Google staffer showing me how the device works, it was pretty easy to see some compelling use cases within the first hour that I was a Google Glass owner. On Monday, I visited Google’s Mountain View headquarters for my onboarding appointment with a Glass specialist. Marketing Land/Search [...]

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]]> http://marketingland.com/marketing-day-may-8-2013-42861/feed 0 http://marketingland.com/marketing-day-may-8-2013-42861 Marketing Day: May 7, 2013 http://feeds.marketingland.com/~r/marketingday/~3/NydwDFiLoWo/marketing-day-may-7-2013-42719 http://marketingland.com/marketing-day-may-7-2013-42719#comments Tue, 07 May 2013 20:58:24 +0000 Matt McGee http://marketingland.com/?p=42719 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Why Yahoo Will Never Reach The “Revenue Per Search” That Microsoft Promised Microsoft has effectively renewed its search vows with Yahoo a second time, pledging once again that Yahoo will indeed earn a high “revenue per search” that was promised back when the alliance was made in 2009. That’s not going to happen. When the latest extension expires in a year, the expected RPS still won’t be [...]
  • Study Finds Only 35% Of Google Products Have Closed Throughout Google’s History Google’s prompt closing of Google Reader earlier this year led many users to wonder what products will end up on the chopping block next. Thanks to a study conducted by www.gwern.net predicting Google shut-downs, Ars Technica reports that of all Google products offered over the years, only 35 percent have been terminated. After analyzing data [...]
  • Sharethrough Mobile Platform Launches To Power Native Advertising On Mobile Devices Today, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote branded content through native ads across mobile devices. Sharethrough uses proprietary technology called Real Time Templating (RTT) that enables the platform to identify the style elements of any webpage and match the look of each individual ad [...]
  • Mobile Ad Network Sees Big Increase In “Geo-Precise” Targeting Local mobile ad network xAd has released its Q1 insights report. Like other such reports now in the market, it surveys trends and year-over-year changes observed on its ad network. This comes on the heels of xAd’s co-sponsored “Mobile Path to Purchase” report (with Telmetrics), based on Nielsen data. That report had some truly striking [...]
  • Facebook Video Ads Could Appear In Newsfeeds As Soon As July The online battle for TV ad dollars continues to heat up. Yahoo, AOL, YouTube among others, and now Facebook are all aiming their sites on the burgeoning online video ad market and a share of TV’s outsized ad budgets. As first reported in December, Facebook has been shopping new video ad units to agencies. Now, it appears [...]
  • Content Curation Tools & Concepts Social media and content distribution are often chief tactics included in a content marketing strategy; but, it’s not possible (or recommended) to share your own content 100 percent of the time. As a result, having a content curation and/or aggregation plan might be something to consider as a part of your long-term content marketing strategy. [...]
  • Study: Social Networks Deliver Most Effective Mobile App Marketing Channel For Conversions, Quality & Volume After analyzing billions of mobile app events during the first quarter of 2013, mobile apps measurement platform AppFlyer discovered that social networks were the most effective mobile app marketing channel, but search delivered the highest quality of mobile app users. Comparing conversion rates, user quality and install volume across various channels, geographies, app categories, and [...]
  • Apple Climbs To Sixth Place On Fortune 500 List, While Facebook Makes Its First Appearance After posting higher than expected profits in 2012, Apple ranked No. 6 on today’s 2013 Fortune 500 list. Not only was this Apple’s first time among Fortune’s top ten companies, they were the only Silicon Valley technology company to break into this year’s top ten list since Hewlett-Packard fell to No. 15 after reportedly suffering the [...]

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]]> http://marketingland.com/marketing-day-may-7-2013-42719/feed 0 http://marketingland.com/marketing-day-may-7-2013-42719 Marketing Day: May 6, 2013 http://feeds.marketingland.com/~r/marketingday/~3/S6o_i1pzwmw/marketing-day-may-6-2013-42518 http://marketingland.com/marketing-day-may-6-2013-42518#comments Mon, 06 May 2013 21:02:35 +0000 Barry Schwartz http://marketingland.com/?p=42518 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Celebrating A Decade’s Worth Of Professional Networking On Linkedin On the heels of announcing record level financial results and member engagement numbers for the first quarter of 2013, Linkedin is celebrating their 10th anniversary with more than 3,700 employees and 225 million members worldwide. Started in May of 2003 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant, the founders initially [...]
  • YouTube Paid Subscription Channels Set To Launch Soon YouTube could launch subscription-based channels as early as this week, according to The Financial Times. The subscription model will give Google’s video sharing site a new revenue stream and support premium video content production. The subscription-based channels, first reported on back in January, will compete with other online premium subscription services like Netflix, Amazon and Hulu. [...]
  • Europe Finds That Google’s Motorola Unit “Abused Its Dominant Position” In Patent Fight With Apple The European Commission has made a preliminary determination that Google’s Motorola Mobility unit “abused its dominant position” under EU antitrust rules in seeking to obtain and enforce an injunction against Apple in Germany. At the center of the dispute is Motorola’s claimed misuse of ”standards essential patents” in mobile patent litigation against Apple. Google’s antitrust settlement with the [...]
  • How To Organize A Social Media Content Strategy Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and website. Social media is one of the main megaphones that a company uses to create its overall online presence, which in turn shapes brand recognition and sentiment. Social media has developed to [...]
  • Saturday Night Live Parodies The Gawkiness Of Google Glass While many are gushing over Google Glass, it has become the butt of many jokes including Tumblrs, cartoons and now Saturday Night Live. On “Weekend Update,” cast-member Fred Armisen joined Set Meyers as the tech-blogging character Randall Meeks to show how Google Glass worked — or failed to work. The skit played off of head [...]
  • Google, Facebook Have 7 Of Apple’s Top 25 All-Time iPhone Apps Google and Facebook combine to take up seven spots on Apple’s newly-released list of the Top 25 all-time free iPhone apps. Apple published that list — and three others — as part of its countdown to 50 billion App Store downloads, which the company expects to happen soon. (Apple is giving away a $10,000 App [...]
  • Facebook Settles Litigation Over “Timelines” Trademark Facebook has settled its trademark-infringement litigation over the term Timeline. This was first reported by InsideFacebook based on an SEC filing: We are also party to various legal proceedings and claims which arise in the ordinary course of business. Among these legal matters, in two cases, Summit 6 LLC v. Research in Motion Corporation et [...]

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