Marketing Land » Marketing Day http://marketingland.com Marketing Land Fri, 25 May 2012 21:33:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Marketing Day: May 25, 2012 http://feeds.marketingland.com/~r/marketingday/~3/0KdWLNxRcKQ/marketing-day-may-25-2012-12998 http://marketingland.com/marketing-day-may-25-2012-12998#comments Fri, 25 May 2012 20:44:06 +0000 Matt McGee http://marketingland.com/?p=12998 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Marketing Biz: Tracking Google’s Dune Strategy

    This week Google took substantial steps to ensure that it remains the dominant way in which users access the Internet both on mobile platforms and desktops. These major news items may not have gotten as much notice with the Facebook IPO and iAcquire link buying scandals. And maybe you missed funding news for GitHub, the [...]

  • How Performance Marketing Is Influencing The Next Generation Of Internet Startups

    There have been several interesting announcements in the last week for the next wave of internet startups. While Facebook’s IPO and subsequent lawsuit has been at the forefront, social sharing site Pinterest made a splash last week when they announced raising $100 million from Japanese e-commerce giant Rakuten. Rakuten, the parent company Buy.com and Linkshare, [...]

  • New Google+ Android App Adds Vivid Imagery & Additional Functionality

    Earlier this month, Google+ was re-tuned for the iPhone. Now it’s Android’s turn. The newest version of Google+ for Android features a bigger, richer style and new highly requested features from users. Version 2.6 can be downloaded from Google Play and comes equipped with the following improvements. Bigger Images Now Google+ posts highlight the media included [...]

  • Tumblr Debuts In ComScore’s Top 50 Web Properties

    Here’s another sign of Tumblr’s growth: The blogging network/platform has cracked comScore’s chart of the Top 50 U.S. web properties for the first time. ComScore’s April 2012 report credits Tumblr with 23.5 million visitors during the month, which is good enough for No. 47 on the list. As you can see on the full chart [...]

  • Facebook’s Premium Ads Getting More Automated

    Facebook is working with developers and agencies to offer premium ad inventory in a more automated way — through its API and desktop Power Editor campaign management software, a company spokesperson confirms. And ClickZ is reporting that it’s the first step toward making these ad types — previously only available via a relationship with a [...]

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]]> http://marketingland.com/marketing-day-may-25-2012-12998/feed 0 http://marketingland.com/marketing-day-may-25-2012-12998 Marketing Day: May 24, 2012 http://feeds.marketingland.com/~r/marketingday/~3/nQfPdQz9CGU/marketing-day-may-24-2012-12924 http://marketingland.com/marketing-day-may-24-2012-12924#comments Thu, 24 May 2012 21:00:53 +0000 Matt McGee http://marketingland.com/?p=12924 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Facebook’s Promoted Posts Rolling Out, Here’s What It Looks Like

    Facebook has begun rolling out Promoted Posts, a new tool that lets Page owners spend money to show status updates to more fans. At the moment, we can use Promoted Posts from our Marketing Land page, but it’s not available to us on Search Engine Land’s page, which has about seven times more “Likes.” Only [...]

  • Facebook Launches Standalone Camera App; Whither Flickr, Google+ & Pinterest?

    Later today, Facebook Camera will be available as a standalone app for the iPhone. That’s probably great news for a lot of Facebook users, but on a bigger scale, Google+ and Flickr probably have good reason to be worried. As shown in Facebook’s announcement, the new Camera app will allow both photo sharing and consumption. [...]

  • Report: iOS And Android Represent 82 Percent Of Q1 Global Smartphone Market

    Research firm IDC is out with Q1 global smartphone estimates. These are shipments and not sales estimates. However the striking thing is that the market is totally dominated by Android and iOS. The former has about 60 percent share and iOS has 23 percent. The estimates don’t include tablets/iPads however. Source: IDC Windows is seen [...]

  • Don’t Stop At The Click: The Importance Of Tracking Everything In Mobile

    Too many marketers are relying on clicks and CTR as mobile success metrics. While CTR has validity in PC search campaigns, clicks are a lazy or sloppy metric in mobile that don’t tell you that much about how your campaign is actually performing (in most cases). It’s therefore critical to go beyond the click and [...]

  • As Doubts About Facebook Continue To Rise, Some Marketers Defend Advertising Opportunities

    Most analyses of General Motors’ pulling of its $10 million Facebook ad spend last week focused on the shortcomings of the social network — the ads aren’t immersive and engaging, the tracking isn’t what it should be. Perhaps that’s understandable in a week when the world’s critical eyes were on the 8-year-old company that was [...]

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]]> http://marketingland.com/marketing-day-may-24-2012-12924/feed 0 http://marketingland.com/marketing-day-may-24-2012-12924 Marketing Day: May 23, 2012 http://feeds.marketingland.com/~r/marketingday/~3/Y0FwnF_FNmk/marketing-day-may-23-2012-12844 http://marketingland.com/marketing-day-may-23-2012-12844#comments Wed, 23 May 2012 20:59:34 +0000 Matt McGee http://marketingland.com/?p=12844 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google Scores Total Victory Against Oracle In Patent Suit

    According to reports just coming out, the jury in the Oracle-Google trial has found that Google did not infringe any of Oracle’s patents with Android. Thus there are no damages that Google must pay to Oracle. This is near total victory for Google. In an earlier phase of the trial Google was found by the jury [...]

  • Content Marketing: What Kind of Content?

    Sure, content marketing means developing content around your business, your products and your services. But content isn’t supposed to exist in a you-oriented void. Content is targeted externally; at customers, prospects, buyers, brand advocates, bloggers, the media, people participating in social networks, even potentially employees (if you’re recruiting). So the first rule of knowing what [...]

  • Staffing Your Email Team — 8 Key Roles

    Well-run email marketing programs account for as much as 20 percent of a retailer’s online revenue. While some might view that as an aggressive number, I am of the opinion that a fully-developed program, complete with lifecycle messaging, triggered programs, segmentation strategies, abandoned shopping cart series, etc., will drive even more than that. Whatever the [...]

  • Facebook Sued Over IPO Non-Disclosure Of Q2 Revenue Weakness

    The news keeps getting worse for Facebook. First, the IPO didn’t do as well as expected, though it made lots of people at Facebook very wealthy. Then came news that Facebook’s underwriters (banks) had to intervene on Friday to keep the stock from falling below the $38 offering price because demand was weaker than expected. [...]

  • Facebook Tests A Sleeker Timeline Layout For Profiles

    Facebook, notorious for tweaking and testing its layout, is at it again post-IPO. Talking Points Memo spotted a streamlined version of timeline that allocates less real-estate for friends, photos, and likes. Instead of pulling in profile/page information under the cover photo, simple icons exist: Here is a look at the current (non-test) version of Timeline: [...]

  • Facebook Settles Sponsored Stories Lawsuit, Terms Not Yet Disclosed

    As we reported back in December, a Sponsored Stories lawsuit was allowed to proceed against the social media giant as Facebook failed to have it thrown out. Today, the lawsuit was settled “in principle”at a federal court in San Jose, CA. Originally five Facebook members sued Facebook with claims that their privacy was infringed upon [...]

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]]> http://marketingland.com/marketing-day-may-23-2012-12844/feed 0 http://marketingland.com/marketing-day-may-23-2012-12844 Marketing Day: May 22, 2012 http://feeds.marketingland.com/~r/marketingday/~3/2yo9Pw_T3_Y/marketing-day-may-22-2012-12717 http://marketingland.com/marketing-day-may-22-2012-12717#comments Tue, 22 May 2012 21:01:14 +0000 Matt McGee http://marketingland.com/?p=12717 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Larry Page: It’s “Unfortunate” That Facebook Keeps Data Closed & Holds Users Hostage

    Google’s CEO Larry Page made an apperance on Charlie Rose yesterday, and he didn’t have many nice things to say about Facebook. Rose asked Page about Facebook’s competition in search which led to an exchange about Facebook’s semi-closed policy on contact information. Page was quick to point out that Facebook users are not aware that [...]

  • Getting Ready For A Post-Search World

    Search is no longer just one thing. At minimum, it’s two things: organic and paid. But, as the marketplace that holds it has evolved, search is so much more. It’s a composite of methods; it’s an ingredient; it’s a mechanic; it’s a mindset. While it’s not yet unrecognizable, even marketers who once deemed it a silver [...]

  • Measuring Social Engagement: 3 Ways To Identify High Value Content

    Today’s internet users are bombarded with content. As a result, they are tuning out the noise and raising the bar on the content they choose to pay attention to. For social media marketers, this means that it is more important than ever to understand what content will resonate with target groups and which will fall [...]

  • Google’s Acquisition Of Motorola Mobility Closes, What Now?

    After government approval from China, contingent upon Google’s agreement to keep Android “free and open” for at least five years, Motorola Mobility is now part of Google. European and US approvals happened some time ago. The deal is worth $12.5 billion — Google’s largest acquisition by far — and includes some 17,000 patents that Google [...]

  • Apple, Google & Microsoft Make Top 5 Brands In 2012 BrandZ Report

    Millward Brown has released the 2012 BrandZ Top 100 Brands report and topping the list is Apple, followed by Google at number three and Microsoft at number five. In fact, four of the top five are technology companies, with McDonalds at number four. Facebook is now number 19 on the list, improving 16 positons from [...]

  • The Verge’s “Scamworld” Profiles “Internet Marketing” Schemes You Should Avoid

    Two weeks ago, The Verge profiled scams and schemes that pitch “Internet Marketing” as a fast way to make money online. Its Scamworld article is well worth reading by anyone, a warning that many need. I’m sorry that I didn’t focus on this important message initially rather than spark a debate over what exactly “Internet Marketing” is, [...]

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]]> http://marketingland.com/marketing-day-may-22-2012-12717/feed 0 http://marketingland.com/marketing-day-may-22-2012-12717 Marketing Day: May 21, 2012 http://feeds.marketingland.com/~r/marketingday/~3/r56zmjiH084/marketing-day-may-21-2012-12589 http://marketingland.com/marketing-day-may-21-2012-12589#comments Mon, 21 May 2012 20:59:02 +0000 Matt McGee http://marketingland.com/?p=12589 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • RSS: Your Social Media Monitoring Secret Weapon

    Ever ended a workday and thought: “Whoa, what just happened?” Social media goes by pretty fast. But if part of your job is social media monitoring, you need to make sure you don’t miss anything. That might include keeping an eye on competitors, tracking conversation around your industry and nurturing and following up with leads. [...]

  • Yahoo And Alibaba Finally Agree To Divorce, Chinese Company Will Buy Shares Back For Billions

    Alibaba and Yahoo are finally getting a divorce. In a complex, staged transaction Alibaba will be able to buy back all of Yahoo’s minority interest in the company. When Yahoo was a stronger company, several years ago, it was on good terms with Alibaba CEO Jack Ma. Yahoo invested about $1 billion in 2005 in [...]

  • One Day After IPO Mark Zuckerberg Marries Long Time Girlfriend Priscilla Chan

    On Friday Mark Zuckerberg posted one of his most important statuses ever as he posted: “listed a company on NASDAQ.” On Saturday, the day after Facebook’s IPO, Mark Zuckerberg may have topped it, at least personally. One that was simply a relationship change alerting the world of the surprise wedding to his girlfriend of nine-years, Priscilla Chan. [...]

  • Microsoft Launches Socl Social Network: A Look Inside

    Congrats, Mark Zuckerberg. You went public on Friday, got married on Saturday and now as a special present from part-owner and best partner Microsoft have a new social network to contend with: Microsoft’s So.cl. But don’t worry too much. I just spotted the news of So.cl going live on Techmeme. This being a Sunday, I [...]

  • Poll Results: 25 Percent Of Our Readers Got Facebook’s Closing Price Right

    The Facebook IPO is over. The company went public today with its stock price opening at $38 per share, and when the dust had settled on a record-setting day of trading, Facebook closed at $38.27 per share, just a few cents above where it began. As Greg Sterling wrote today, that’s not where a lot [...]

  • Facebook IPO Fails To Deliver Anticipated “Pop”

    I had assumed, as did many others, that Facebook shares would open at $38 and head north from there. In fact I thought demand would be so brisk that the shares might hit $100. Was I wrong. I believed there was considerable pent-up demand for what was the biggest tech IPO ever. But that demand [...]

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]]> http://marketingland.com/marketing-day-may-21-2012-12589/feed 0 http://marketingland.com/marketing-day-may-21-2012-12589 Marketing Day: May 18, 2012 http://feeds.marketingland.com/~r/marketingday/~3/jsjBlN3-LBE/marketing-day-may-18-2012-12453 http://marketingland.com/marketing-day-may-18-2012-12453#comments Fri, 18 May 2012 20:45:49 +0000 Matt McGee http://marketingland.com/?p=12453 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Marketing Biz: All The Non-Facebook IPO News Fit To Print

    Warning: This column contains no Facebook IPO news. But there sure was a lot going on outside of that particular media circus, from new product launches by Twitter, Majestic SEO and Hubspot to new rounds of funding for Pinterest, Quora and Bit.ly. The best of Twitter in your inbox This new email digest also features [...]

  • Americans Watched Record Amount Of Online Video Ads In April [Report]

    Americans watched a record 9.5 billion video ads during April, according to the latest report from comScore’s Video Metrix service. Video ads, comScore says, represented about one of every five videos watched online last month. Leading the way in video ads was Hulu, which delivered about 1.6 billion of those ads, or almost 17 percent [...]

  • 7 Ways To Re-Energize Your Affiliate Marketing Program

    Whether your affiliate marketing program has been outperforming each quarter, is stuck on autopilot or you’re just now starting to notice a decline in publisher activity, every advertiser can benefit from stepping back periodically and thinking about how to improve their overall efforts. You might be surprised that even the smallest changes can make a [...]

  • Report: Facebook Sued For $15 Billion Over Improper User Tracking

    Today, on the day of Facebook’s IPO, Bloomberg reports that Facebook (FB) is being sued for $15 billion for improper user tracking. The suit claims that Facebook invaded privacy by tracking users, logged in or out of Facebook. The lawsuit was filed in Federal Court in California and combines 21 cases from across the country according [...]

  • Twitter’s “Tailored Suggestions” Will Use Widget & Button Data To Make Better Recommendations

    Currently new Twitter users visit the site and are all recommended nearly the same accounts to follow. This will soon be changing thanks to new “tailored suggestions.” So not everyone will be advised to follow Justin Bieber, Katy Perry or one of the Kardashians. The new functionality will match up top accounts with information collected from the [...]

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]]> http://marketingland.com/marketing-day-may-18-2012-12453/feed 0 http://marketingland.com/marketing-day-may-18-2012-12453 Marketing Day: May 17, 2012 http://feeds.marketingland.com/~r/marketingday/~3/QetdTNpS8Io/marketing-day-may-17-2012-12321 http://marketingland.com/marketing-day-may-17-2012-12321#comments Thu, 17 May 2012 21:02:58 +0000 Matt McGee http://marketingland.com/?p=12321 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • POLL: Guess Facebook’s Closing Stock Price On Friday

    Facebook will go public tomorrow in what will be the biggest tech IPO ever, and the second largest U.S. IPO of any kind. On Twitter, CNBC has reported that the opening price will be $38 per share. That would allow Facebook to raise more than $16 billion dollars and would value the company at $104 [...]

  • Apple Wins iPhone5.com Domain Name

    Apple Inc. has taken ownership of the iphone5.com domain name thanks to a quick decision by the World Intellectual Property Organization (WIPO). Apple filed its complaint over the domain name earlier this month, and WIPO’s case details page now indicates that the domain has been “terminated.” The domain, which was previously used as a forum [...]

  • Twitter Now Supports “Do Not Track” Capability

    As announced on the Twitter Twitter account and further explained by the New York Times, Twitter becomes another high-profile publisher that supports Do Not Track. The actual “Do Not Track” functionality is accomplished via the browser. Right now the system is voluntary for publishers, who must recognize and respect the user request to opt out [...]

  • IAB Study: Cell Phone Users Welcome Mobile Advertising

    According to a new study released by the Interactive Advertising Bureau, mobile advertising is an important driver of smartphone shopping activity and the majority of respondents (70%) found mobile ads as a welcome personal invitation from brands, rather than an invasion. Additionally, when asked why they performed a particular mobile commerce activity, 22% credited mobile [...]

  • Most Legal Experts At Antitrust Conference Appear Skeptical Of Case Against Google

    I was asked to speak about the evolution of search and offer some of my thoughts about its future at a conference of legal experts and government officials at George Mason University Law School in Virginia. The conference was the school’s “Second Annual Conference on Competition, Search and Social Media.” FTC and Google in the [...]

  • Iran Says It May Sue Google Over Dropping Persian Gulf Name On Google Maps

    This morning comes more saber rattling from Iran, the troubled Middle-Eastern regime that routinely issues threats against real and perceived enemies. This time the object of the Iranian leadership’s vitriol is Google. Google has dropped the name of the body of water historically known as the “Persian Gulf.” The map instead offers no name for [...]

  • Mobile Website Optimization – You’ve Got Options

    Earlier this week, Cindy Krum gave readers sound advice on URL structures for mobile so it makes perfect sense to follow-up on her excellent column with some additional thoughts on how to actually develop your mobile web content. It’s a topic that could — and does — fill several books, but every marketer should be [...]

  • Facebook Page Manager Mobile App Spotted In The Wild

    The stress of page management for mobile may be coming to an end. The site 9to5mac reported of an iPhone app that was spotted in New Zealand called “Pages Manager.” The app looks quite similar to the current Facebook iPhone app but has more in depth management features. The screens show a lack of messaging which would be [...]

  • Pinterest Gets $100M In Funding From Japan’s Rakuten, Now Valued at $1.5 Billion

    The 3rd largest social networking site, Pinterest, has pinned down a lead investor in their highly contested round of funding according to AllThingsD. The Japansese e-commerce company, Rakuten, will invest “upwards of $50 million in a $100 million round.” This total investment round will place the valuation of Pinterest at $1.5 billion dollars. The partnership [...]

  • Facebook Accounted For 9 Percent Of US Internet Visits In April, Hitwise Says

    With Facebook’s gazillion-dollar* IPO inching closer, Experian Hitwise has shared a number of statistics that provide something of a snapshot about the site and its audience. One of the numbers that stands out is that nine percent of all U.S. internet visits last month were to Facebook. Hitwise says Facebook is averaging more than 229 [...]

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]]> http://marketingland.com/marketing-day-may-17-2012-12321/feed 0 http://marketingland.com/marketing-day-may-17-2012-12321 Marketing Day: May 16, 2012 http://feeds.marketingland.com/~r/marketingday/~3/Qdw2ByqTD_I/marketing-day-may-16-2012-12175 http://marketingland.com/marketing-day-may-16-2012-12175#comments Wed, 16 May 2012 21:03:36 +0000 Matt McGee http://marketingland.com/?p=12175 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Is Mother Nature Causing Stormy Sales? Weather Underground Shows How Weather Impacts Your Bottom Line

    Is bad weather good for business? Or is good weather a pain in the bottom line? Weather Underground has launched what may be the first of its kind — a tool that lets marketers track sales against local weather conditions. It’s called “Sales Tracker,” and it’s part of a new (and still in beta) Business [...]

  • “Optimizing” Pre-Image Optimization

    The harsh truth on email image blocking comes as one of the earliest lessons in email design. It’s hardly a new one, though, and we have a standard best practices short list to “optimize for images-off” — use live text for copy, include alternative text on images, make buttons bulletproof and so forth. The list [...]

  • Report: Google+ Engagement Down, 30% of Users Publicly Post Won’t Post Again

    Yes, Google+ has 170 million users, but just how active are they? A recent report from RJ Metrics suggests that based on public posts from 40,000 Google Plus accounts, engagement is poor. The average public Google+ post is seeing less than one +1, less than one reply and less than one re-share. The article cites the fact [...]

  • Ahead Of IPO, GM Drops Facebook Ads; Forrester Warns Other Companies May Follow

    It couldn’t have happened at a worse time for Facebook, which has its initial public offering of stock later this week. General Motors has decided to stop advertising on the social networking giant, citing concerns about the site’s effectiveness. Meanwhile, a Forrester analyst says other companies are having doubts The GM news comes from a Wall [...]

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]]> http://marketingland.com/marketing-day-may-16-2012-12175/feed 0 http://marketingland.com/marketing-day-may-16-2012-12175 Marketing Day: May 15, 2012 http://feeds.marketingland.com/~r/marketingday/~3/J0xgTcMCFhE/marketing-day-may-15-2012-12107 http://marketingland.com/marketing-day-may-15-2012-12107#comments Tue, 15 May 2012 21:01:17 +0000 Matt McGee http://marketingland.com/?p=12107 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Report: Social Ad Spending Expected To Double By 2016

    Social media ad spending is expected to double in the U.S. between now and 2016, according to a new forecast from BIA/Kelsey. The data are from BIA/Kelsey’s U.S. Local Media Forecast, which sees a compound annual growth rate of 21 percent in social media advertising. The forecast estimates social media ad spend at $4.8 billion [...]

  • Understanding The True Reach Of Pinterest

    Pinterest became the social media’s new golden child earlier this year when marketers learned that it drives more web traffic than YouTube, Google+ and LinkedIn combined. Yet despite recent studies showing that referral traffic from the channel is decreasing, it’s still a big hitter in the social space. As B2B publishers we haven’t seen the [...]

  • Yahoo’s Nose Dive. Pull Up.

    The foundation of search lies in the definitions of what people want and what makes them click to find what they seek. In other words, search is the foundation of digital commerce. Yahoo’s latest drama is only the tip of the iceberg for the stressed Internet company. Since former Yahoo CEO Carol Bartz officially threw [...]

  • Survey: Nearly 50% See Facebook “Fading Away” Over Time

    A new poll from AP and CNBC on the eve of the Facebook IPO shows that Americans are ambivalent about the company and that it faces numerous challenges as it seeks to generate more revenue growth from its already massive user base. The AP-CNBC poll was conducted May 3 through May 7. The survey sample [...]

  • Survey: Smartphone Shopping Behavior Changes By Store Category And Price Of Product

    We’ve known for quite some time that smartphones are heavily used by consumers while shopping. As much as 80 percent of smartphone owners use or have used their devices in stores while shopping. They’re typically used to check prices and read product reviews (top 2 use cases). Many people often look for discounts or coupons [...]

  • Disgraced Yahoo CEO Thompson Gets No Severance But Still Departs With $7 Million

    How does earning $56K a day sound? That’s what former Yahoo CEO Scott Thompson just walked away with, after 124 total days (and fewer business days) on the job and a departure marred by a resume scandal. Though Thompson isn’t receiving a severance payment, he gets to keep the “make-whole” cash bonus and restricted stock [...]

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]]> http://marketingland.com/marketing-day-may-15-2012-12107/feed 0 http://marketingland.com/marketing-day-may-15-2012-12107 Marketing Day: May 14, 2012 http://feeds.marketingland.com/~r/marketingday/~3/E12Ll3JLNpU/marketing-day-may-14-2012-11965 http://marketingland.com/marketing-day-may-14-2012-11965#comments Mon, 14 May 2012 21:01:13 +0000 Matt McGee http://marketingland.com/?p=11965 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google Wins 750+ Domains From Cybersquatter Who Wants ‘Google’ Trademark Canceled

    The National Arbitration Forum (NAF) has given Google ownership of more than 750 domains that used its trademark name, often in conjunction with other well-known trademarks and/or celebrity names. In one of its legal filings, Google called it “one of the most aggressive campaigns of domain name infringement that [Google] has encountered.” The domains were [...]

  • Weekly “Best Of Twitter” Digest Coming To Your Inbox

    Today Twitter announced a weekly new feature that will help to keep users up to date with the most pertinent information, weekly “best-of” emails. This weekly message will look similar to the new discover tab that was launched earlier this month. The email message will highlight the most popular stories (and related tweets), the most engaging tweets from the [...]

  • Embrace Science And Big Data: The Attribution Revolution

    Recently, the topic of attribution has been taking some heat, as agencies and clients try to determine the best way to assign value to various advertising channels. While some are more willing to accept different models than others, all marketers must embrace this movement immediately. I’m going to focus here only on digital media — [...]

  • New Interim CEO Levinsohn Tries To Rally Yahoos After Major Shakeup

    It was a busy weekend for the Yahoo board. Former EVP of Americas and media guy Ross Levinsohn has taken the helm after Scott Thompson stepped down to end a 5-month tenure — including the last two weeks of uproar about incorrect educational information on his biography. Thompson is also reportedly battling thyroid cancer, which was [...]

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