Marketing Land » Marketing Day http://marketingland.com Marketing Land Sun, 26 Feb 2012 02:35:35 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Marketing Day: February 24, 2012 http://feeds.marketingland.com/~r/marketingday/~3/QFKkPBHvoMQ/marketing-day-february-24-2012-6788 http://marketingland.com/marketing-day-february-24-2012-6788#comments Fri, 24 Feb 2012 21:53:18 +0000 Matt McGee http://marketingland.com/?p=6788 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Report: Paid Search As “Trusted” As TV Product Placement Ads

    As part of its far reaching report, “The State of the Media, US Digital Consumer Report,” Nielsen polled US consumers about their trust in advertising by media channel. The responses yield a kind of hierarchy of advertising trust, which varies slightly by gender. Most trusted by both males and females were ads that appear on [...]

  • And The Fastest Blog Comment System Is…?

    Blog and website owners have a number of options when it comes to installing a comment system, and each system has its own pros and cons that will be unique to different websites. Speed should be one of the considerations that website owners use when choosing which comment system to use. But according to a [...]

  • Facebook Trumpets Its 320 Million Monthly Mobile Apps Visits

    Facebook wants everyone to know just how big and successful its mobile platform has become in a short period of time. In short: Very big. And very successful. In a blog post this morning, Facebook’s James Pearce (Head of Mobile Develoepr Relations) trumpets several big stats about how the Facebook Platform has benefited mobile apps [...]

  • Marketing Biz: Groupon Acquires Hyperpublic, Pinterest Addresses Copyright Flap and Twitter Rushes Toward Ad Business

    This week brought a number of contrasting stories around tracking and privacy along with significant hires to support the ongoing evolution of major Internet properties. Groupon snatches up local-data startup Hyperpublic for better deal targeting “We have everything. Need Twitter handles of vegans in the East Village? Done. Millions of display ads referencing places in [...]

  • Survey: Women Stay More Private Socially Than Men; Social “Pruning” Of Friends Up

    The current privacy atmosphere within social networking sites was uncovered in a Privacy Management report released today by Pew Internet. The study questioned social media users on privacy options, friending (& defriending) habits, and the removal of comments and photo tags. Two-thirds of online adults were active on a social networking sites (SNS), the majority of which [...]

  • 5 Ways Affiliates Can Use Valentine’s Day Strategies To Boost Mother’s Day Sales

    It’s still too early to tell, but all signs point to the fact that Valentine’s Day presented another lucrative holiday season for affiliates. Leading up to February 14, the National Retail Federation (NRF) estimated that the average man would spend close to double his female counterpart on Valentine’s Day. Those numbers break down to $126.03 [...]

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]]> http://marketingland.com/marketing-day-february-24-2012-6788/feed 0 http://marketingland.com/marketing-day-february-24-2012-6788 Marketing Day: February 23, 2012 http://feeds.marketingland.com/~r/marketingday/~3/Sr5td81ojrY/marketing-day-february-23-2012-6707 http://marketingland.com/marketing-day-february-23-2012-6707#comments Thu, 23 Feb 2012 22:00:52 +0000 Matt McGee http://marketingland.com/?p=6707 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Apple’s Tim Cook: Facebook Is Our Friend, We Could Do More Together

    It looks like Apple doesn’t only have eyes for Twitter. During today’s shareholders meeting, Apple CEO Tim Cook called Facebook a “friend” and suggested that the two companies could partner more in the future. CNBC

  • Facebook Tops US Display Advertising Now, But Google Is Poised To Take Over In 2013

    Facebook remains the U.S. display advertising revenue leader, but Google could take over the top spot as early as next year. That’s according to new eMarketer projections out today — projections that suggest Google’s effort to expand its revenue base beyond search ads is working. According to eMarketer, Facebook made $1.73 billion in display revenue [...]

  • Bing & Facebook See Deeper Search Integration With “Linked Pages”

    Yesterday a new feature was announced by Microsoft that allows logged-in Facebook users to link related pages to themselves. The new product, ‘linked pages,’ not only allows users to link pages to themselves, but also to friends. To see all linked pages simply click on the tab underneath the search box. Those Facebook friends with a linked [...]

  • White House Launches “Consumer Bill Of Rights” Effort, Companies Commit To “Do Not Track” Buttons

    Do Not Track is back. This morning the Obama Administration introduced a “Consumer Privacy Bill of Rights” that will be voluntarily supported by Google, Yahoo, AOL and Microsoft. The companies have also reportedly agreed to work with so-called “do not track” buttons or technology in web browsers to disable tracking and behavioral ad targeting for [...]

  • 36 State Attorneys General Call For Privacy Meeting With Google

    It’s not just the U.S. federal government that has concerns with Google’s new privacy policy. Three dozen state attorneys general want to meet with Google “as soon as possible” to discuss the company’s privacy changes — changes that are due to take effect on March 1st. In a letter to Google CEO Larry Page, the [...]

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]]> http://marketingland.com/marketing-day-february-23-2012-6707/feed 0 http://marketingland.com/marketing-day-february-23-2012-6707 Marketing Day: February 22, 2012 http://feeds.marketingland.com/~r/marketingday/~3/8S_8jngGjeE/marketing-day-february-22-2012-6614 http://marketingland.com/marketing-day-february-22-2012-6614#comments Wed, 22 Feb 2012 22:02:02 +0000 Matt McGee http://marketingland.com/?p=6614 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google Shutting Down Hosted AdSense For Domains Program

    Google is emailing participants in its hosted AdSense for Domains (AFD) today to inform them that the sometimes-controversial program is headed for closure in mid-April. The change will only affect domains that Google hosted. “After evaluating the benefits of our partner network, we’ve decided to retire the Hosted domains product within AdSense,” Google wrote in [...]

  • Report: New Facebook Premium Ads Arriving Next Week

    “Anything you can do on your Page, you can do in ads.” That seems to be the primary slogan/message for a set of new Premium Ads that Facebook will reportedly announce next week — likely at its fMC Marketing Conference on February 29th. On GigaOm this afternoon, Peter Corbett of iStrategyLabs posted a PDF and [...]

  • Overhauled Look & Enhanced Features Coming To Flickr Next Week

    Last month, Flickr announced they were dropping a handful of features. Earlier this month Flickr laid off 12% of its entire staff. Now BetaBeat is reporting that Flickr is undergoing a dramatic transformation that will be rolled out next week. The excessive whitespace, small photos and excessive clicks will be replaced by larger photos assembled [...]

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]]> http://marketingland.com/marketing-day-february-22-2012-6614/feed 0 http://marketingland.com/marketing-day-february-22-2012-6614 Marketing Day: February 21, 2012 http://feeds.marketingland.com/~r/marketingday/~3/Li9HQctXaOA/marketing-day-february-21-2012-6595 http://marketingland.com/marketing-day-february-21-2012-6595#comments Tue, 21 Feb 2012 22:00:50 +0000 Matt McGee http://marketingland.com/?p=6595 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Pinwheel: Flickr Co-Founder’s New Startup Is Part Flickr, Foursquare & Path

    Flickr co-founder Caterina Fake’s new startup Pinwheel is very interesting — but it’s not an original idea. In fact it’s an idea that has been unsuccessfully tried by at least two startups in the past (Socialight and Flook). The central concept is that you can leave public or private geotagged notes that are associated with [...]

  • Twitter’s Shark Leap: A Nauseating Display Of Self Importance.

    I’ve heard no greater example of self indulgence than Twitter CEO Dick Costolo’s nausea-inducing claim that 2012 was going to be the year of the Twitter election. (He spoke at the recent All Things Digital event in Southern California.) Amid the Google/Twitter separation mishigas (read: Twitter’s finger pointing) the notion of Twitter as a communication vehicle should [...]

  • Making Millions From Losing Tests (Part 1)

    I’m often amazed at how naive companies can be about their online testing efforts. The bigger the company, it seems, the more disconnect there can be between the talented optimization team and the senior management. And that, as you might guess, often ends up undermining the revenue and efficiency improvements that come from continuous testing. [...]

  • Google: “Impractical” To Comply With IE’s P3P Privacy Controls; Microsoft, Facebook & Others Also Fail

    Google’s been taking fire for Microsoft accusing it of overriding Internet Explorer privacy controls. But Google’s now out with a response: the controls are out-dated, “impractical” to follow and ignored by other companies besides Google, including Facebook, some of Microsoft’s own sites and over 10,000 others. I’m on vacation this week, so I won’t be [...]

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]]> http://marketingland.com/marketing-day-february-21-2012-6595/feed 0 http://marketingland.com/marketing-day-february-21-2012-6595 Marketing Day: February 20, 2012 http://feeds.marketingland.com/~r/marketingday/~3/dxRGNewGPGQ/marketing-day-february-20-2012-6503 http://marketingland.com/marketing-day-february-20-2012-6503#comments Mon, 20 Feb 2012 21:58:49 +0000 Matt McGee http://marketingland.com/?p=6503 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Microsoft: Google Is Bypassing Internet Explorer Privacy Settings, Too

    More trouble for Google today on the privacy front: Just days after revelations that Google is ignoring privacy settings on Apple’s Safari web browser, Microsoft says Google is doing the same thing with Internet Explorer. Microsoft shares its findings in a blog post this morning: When the IE team heard that Google had bypassed user [...]

  • Pinterest Takes A Small Step Toward Fighting Copyright With Opt-Out Meta Tag

    As the noise continues to grow surrounding Pinterest and its potential legal headaches, the image-based social network has taken a small step toward placating website owners concerned with potential copyright violations. As LL Social pointed out yesterday, Pinterest is supporting a “nopin” meta tag that will prevent users from pinning images directly from the site [...]

  • Will Google Latitude Succeed As A Loyalty Platform?

    While Google will tell you that Latitude has millions of users, what the company doesn’t generally talk about is how many of those people are actively engaged with the product. The consensus appears to be that Latitude is languishing. However Mountain View has been tweaking, enhancing and updating Latitude to breathe new life into it. [...]

  • Budgeting For “Free” Social Media And The Need To Rebalance

    Fire your marketing department! Social media is free! Have you heard the news? It’s been trumpeted recently in no end of misleading, link-baity headlines such as these: P&G To Lay Off 1,600 After Discovering It’s Free To Advertise On Facebook P&G slashes marketers in lieu of free social media P&G CEO Discovers Social Media Marketing [...]

  • The Return Of The Publishing Genius

    There’s nothing like a white-hot economy, or a white-hot sector, to create marketing geniuses. Notice that there are a lot of well-known social media geniuses these days. The financial service sector seems to have a shortage of them. Which is not to say there are none. It’s my belief that the very smart executives shine [...]

  • Facebook To Offer Verified Accounts & Higher Visibility To Top Users

    From the beginning, Facebook has been about a community of real people and has used everything from .edu email addresses to mobile verification for support. Now Facebook is helping top users (those with the most subscribers) gain more prominence by verifying their account with physical IDs. TechCrunch announced that Facebook is inviting “prominent public figures” to [...]

  • Top Google+ Brands See 1400% Follower Lift In February

    As Google+ keeps on growing, brands are now reaping the benefits of getting involved early. In a recent report from BrightEdge, a massive growth spurt for top brands was uncovered. Compared to December’s numbers, the number of people with top 100 Google+ brands, in their circles was up over 1400% in February. In December the [...]

  • Move Over Search Box, Google’s Home Page Gets A Share Box

    If you still don’t get how much Google is behind ensuring Google+ gets everything it needs to succeed, consider the screenshot below, showing how for the first time ever, Google’s home page now lets you do something other than search. You can share. Social is now coequal with search. Search, Meet Share OK, perhaps the [...]

  • U.S. Web Users Averaged Record-High 36 Hours Online In January

    The average Internet user in the U.S. spent 36 hours online in January. That won’t seem like much to those of us who reached 36 hours online by January 3rd, but comScore says it’s a new record for Internet usage. That stat comes from comScore’s latest ranking of US web sites, which shows that January [...]

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]]> http://marketingland.com/marketing-day-february-20-2012-6503/feed 0 http://marketingland.com/marketing-day-february-20-2012-6503 Marketing Day: February 17, 2012 http://feeds.marketingland.com/~r/marketingday/~3/RDvf1XQmNX4/marketing-day-february-17-2012-6349 http://marketingland.com/marketing-day-february-17-2012-6349#comments Fri, 17 Feb 2012 21:59:52 +0000 Matt McGee http://marketingland.com/?p=6349 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Marketing Biz: Yahoo CEO Trashes Product Team, Can AOL Patch Patch?, New Searchmetrics Backlink Analysis Tool

    Welcome to the first edition of Marketing Biz, a new weekly column dedicated to business-related news and announcements in online marketing. Each Friday we’ll deliver the most interesting news items in the past week coupled with a quick take and perspective. Marketing business news for the week revolved around the accelerating changes in search, social, [...]

  • No Surprise: Congress, Consumer & Privacy Groups Want Google To Explain Safari Privacy Snafu

    From the you-could-see-it-coming-a-mile-away department: U.S. lawmakers, privacy watchdogs and consumer protection groups want Google to explain why it’s been bypassing user privacy settings on Apple’s Safari web browser. The story surfaced late last night in the Wall Street Journal, and has spread quickly — not surprisingly, considering the long-running discussion about Google and privacy and, [...]

  • 5 Tips To Help SEO Based Affiliates Evaluate A Niche

    One of the most common questions I’m asked is how to evaluate a niche from an SEO based affiliate perspective before diving head first into it. We all know the obvious – check traffic volume for keywords in the niche using your favorite keyword research tool. But just because there is traffic, it doesn’t necessarily [...]

  • No, FairSearch’s Anti-Google Ad In Politico Wasn’t Pulled As “Inaccurate” (Even Though It Was Inaccurate)

    Earlier this month, Google did a post to bust myths that it felt were being spread about the company regarding privacy. First on the list was from an ad run against Google by FairSearch. Google even later updated its post to say the FairSearch ad had been pulled as ”inaccurate.” As it turns out, the [...]

  • Adding Credentials To Your Google+ Page: A Look At Verification & Direct Connect

    Back in November, Google officially launched brand pages for Google+. While they started were launched with limited features, brand pages have evolved to allow for multiple admins, add users into circles and become verified. One of the surprisingly underutilized elements pages is the lack of verification. There still seems to be some confusion around the [...]

  • Google Didn’t “Track” iPhones, But It Did Bypass Safari’s Privacy Settings

    The Wall Street Journal is out with a story about how Google has been “bypassing the privacy settings of millions of people” who use Apple’s Safari web browser, along with a headline about “Google’s iPhone tracking.” More accurately, Google’s been bypassing Safari’s default privacy settings that block certain types of cookies rather than overriding what [...]

  • Twitter, American Express Bring Self-Serve Ads To 10,000 Small Businesses

    Some small businesses can register now for access to Twitter’s self-serve advertising platform, which will formally launch next month according to Ad Age. The program is open to American Express cardholders and merchants, and Twitter will include a $100 credit to help the first 10,000 eligible participants get started. The signup form is available at [...]

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]]> http://marketingland.com/marketing-day-february-17-2012-6349/feed 0 http://marketingland.com/marketing-day-february-17-2012-6349 Marketing Day: February 16, 2012 http://feeds.marketingland.com/~r/marketingday/~3/EhQEziaHBj0/marketing-day-february-16-2012-6218 http://marketingland.com/marketing-day-february-16-2012-6218#comments Thu, 16 Feb 2012 21:59:08 +0000 Matt McGee http://marketingland.com/?p=6218 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Pinterest Drops Skimlinks, Might Try Ads; Says Copyright Issues Not A Significant Issue Yet

    Pinterest has stopped using Skimlinks to monetize some of the “pins” that its users were publishing on the site and, in other news, the company also says that copyright issues haven’t been a “significent issue” to date. Pinterest CEO Ben Silbermann has been making the rounds a bit this week (“finally,” some would say) and [...]

  • 8 Great Ways To Use QR Codes For Marketing

    QR (Quick Response) codes are an awesome mobile marketing tool, and are now popping up literally everywhere. Some of the methods of using QR codes today make great sense, like on a business card, so people can scan your info instead of having to type it all in. And then the placement of some QR [...]

  • Hands On With msnNOW, Microsoft’s New “Social Trend Breaking” Site

    Last night Microsoft announced msnNOW, a service that aggregates content around trending topics. msnNOW allows users to choose what the hottest trends are by showing a share count for each trending topic. Other than the web presence at now.msn.com, users can interact with the msnNOW Facebook app and mobile site. What Is It? One of the [...]

  • Report: Some Brands Will Get Facebook’s Timeline This Month

    Some U.S. companies with Facebook pages will be able to use Facebook’s new Timeline interface at the end of this month, according to a new report. Ad Age is reporting that Facebook will launch Timeline for brands/business pages during its fMC conference in New York City on February 29th. FMC is Facebook’s first event geared [...]

  • Google+ Suggested Users Get 10,000 New Followers Per Day, But Are They Real?

    Two NBA teams with Google+ brand pages are adding about 10,000 new followers/circlers per day since being added to Google’s official suggested users list. The suggested users list is shown to new Google+ users during the sign-up process, and can also be seen by existing users at this URL: plus.google.com/getstarted/follow. At the moment, Google suggests [...]

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]]> http://marketingland.com/marketing-day-february-16-2012-6218/feed 0 http://marketingland.com/marketing-day-february-16-2012-6218 Marketing Day: February 15, 2012 http://feeds.marketingland.com/~r/marketingday/~3/MvcvU-s13M0/marketing-day-february-15-2012-6145 http://marketingland.com/marketing-day-february-15-2012-6145#comments Wed, 15 Feb 2012 22:01:23 +0000 Matt McGee http://marketingland.com/?p=6145 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Introducing Inbound.org: Community-Curated News For Marketers

    Late last week SEOmoz’s Rand Fishkin and Hubspot’s Dharmesh Shah collaborated to launch a “for fun” Hacker News-like site called Inbound.org. According to the site, “The goal of Inbound.org is to prevent great content from the world of inbound marketing from going unnoticed. There’s an amazing community of bloggers, marketers and enthusiasts passionate about non-paid channels like SEO, social [...]

  • Apple Cuts iAd Prices To Attract Brands, Compete With AdMob

    Apple is a company that rarely discounts its products. Not so with iAd, which is once again cutting prices to attract advertisers. According to AdAge, the new iAd minimum ad spend is being reduced from $500,000 to $100,000. It began at $1 million when the platform launched two years ago. Apple’s iAd was the product [...]

  • Report: More Than Two-Thirds Of Google+ Users Are Male

    In a study complied by Website-Monitoring.com, a few key trends about Google+ user demographics were revealed. The most eye-opening stat? 67% of all users were male. This of course is the exact opposite of most social media networking sites. Women hold the slight majority of users on Twitter, a 55% majority on Facebook, and a whopping 97% share on Pinterest. With [...]

  • Google+ Improves Upon Circles & Makes Finding Others Easier

    One of the driving features of Google+ has been the Circles product. A handful of enhancements are rolling out to further help users customize their connections. Sean Purcell, Google Product Manager, announced the improvements on the way Circles will work and additional ways to discover other users and brands. Circle Enhancements With the growing number of Google+ users [...]

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]]> http://marketingland.com/marketing-day-february-15-2012-6145/feed 0 http://marketingland.com/marketing-day-february-15-2012-6145 Marketing Day: February 14, 2012 http://feeds.marketingland.com/~r/marketingday/~3/E60x9GOxY5Q/marketing-day-february-14-2012-6087 http://marketingland.com/marketing-day-february-14-2012-6087#comments Tue, 14 Feb 2012 22:11:39 +0000 Barry Schwartz http://marketingland.com/?p=6087 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Google #2, Facebook #38 In Global “Brand Desire” Study

    Facebook is seen by many as a threat to Google over the long term. That point can be debated at length. However there’s one area where Facebook appears to be no threat to Mountain View (at least in the near term): brand perception. Facebook badly lags Google in a new “brand desire” survey from UK-based [...]

  • 3 Steps To Better Marketing Through David Beckham’s Abs

    Worldwide sports star? Check. Top male model in the world? Check. Gorgeous, fashionable wife. Check? Advertising guru? Ok, it might be a stretch to call David Beckham an ad guru, but after H&M’s near perfect campaign execution during and after the Super Bowl, the title seems relatively fitting for the fashion brand. I’m not suggesting [...]

  • Marketing Metrics & Monetization Tactics For The Application Age

    Why do apps matter? For the first time ever, Apple’s iOS surpassed Mac OS in terms of Web browsing market share, highlighting a shift of consumers focus towards mobile. WThe arrival of smartphones brought with it the “application age,” a time period in which over the last few years approximately one million of third-party applications have [...]

  • Not Surprisingly, Twitter Is The Most Popular Brand Page On Twitter

    The most popular Twitter brand pages are out and the results are a mixed bag. Thanks to ZoomSphere, a social statistics firm, all of the Twitter brand pages can be tracked by popularity. Out of the top 20 pages 8 are bands/artists, 6 brands, 4 celebrities, 1 news source and 1 Government entity (The White House). The international [...]

  • Google Gets US & EU Approval To Purchase Motorola Mobility

    It looks like Google’s going to be in the hardware game. Both the European Union and the US Department Of Justice have cleared Google to go ahead with its planned purchase of Motorola Mobility, which makes cellphones, tablets and set-top boxes. Google Looking For Patent Protections Google announced its intention to purchase Motorola Mobility last [...]

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]]> http://marketingland.com/marketing-day-february-14-2012-6087/feed 0 http://marketingland.com/marketing-day-february-14-2012-6087 Marketing Day: February 13, 2012 http://feeds.marketingland.com/~r/marketingday/~3/wlUR8Us-c4Q/marketing-day-february-13-2012-6004 http://marketingland.com/marketing-day-february-13-2012-6004#comments Mon, 13 Feb 2012 21:59:05 +0000 Matt McGee http://marketingland.com/?p=6004 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • 21 Percent Of Ads On News Sites Are House Ads: Pew Study

    Online news sites are struggling to get advertisers to move from their traditional platforms to online outlets. One of the effects of that, according to a new report from Pew’s Project for Excellence in Journalism, is that more than one in five ads on news websites are house ads. The implications are obvious to an [...]

  • Apple Takes Google’s Spot As “Most Reputable Company” In US

    For the past 13 years polling firm Harris has been asking US consumers about companies they admire and those they don’t. The firm packages that information up into a corporate reputation score for the “60 most visible companies in the country.” A cousin of the American Consumer Satisfaction Index, the scoring is based on consumer [...]

  • Infographic: Social Media Networking Site Cheat Sheet

    Do you know your Twitter from your Facebook? Your Google+ from your Tumblr? Designed for small businesses, the “cheat sheet” below might still be useful to anyone trying to get familiar with some of the social media networking sites out there. The infographic is from the folks at Flowtown and provides some basic tips, lingo and [...]

  • Mix & Match Targeting In The Google Display Network

    In the “old” days of the Google Content Network, now known as the Google Display Network, your only option was to give Google a few keywords (and your money) and see what kind of results you got back. For several years, it was a risky place to advertise but even in those days, many advertisers [...]

  • How To Market Your Consumer-Based Business On Pinterest

    Pinterest might as well count as one of the top marketing buzzwords of 2012, as its explosive growth (even though it’s still in invite-only status) has left marketers scrambling to get a good idea of how to utilize it to promote their own business and products. The Business Insider cites that traffic to Pinterest.com increased [...]

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]]> http://marketingland.com/marketing-day-february-13-2012-6004/feed 0 http://marketingland.com/marketing-day-february-13-2012-6004