Mobile marketing
MarTech is your source for mobile marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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75% of consumers made purchases as a result of SMS marketing
60% expect brands to text them at least once a week, but 71% said too many messages are why they no longer want to get them.
Infobip partners with Community to launch a global messaging offering
A North American brand and celebrity SMS platform partners with a European omnichannel messaging service to grow both their audiences.
How reducing your carbon footprint can save you money and increase ad impact
Crimtan's CTO explains what you can do to improve your marketing's efficiency while also aiding in the fight against climate change.
Gene De Libero: Spotlight on the expert
Gene De Libero’s expertise in digital transformation is rooted in his participation in the early days of social networks and digital out-of-home.
Mobile apps see a surge in consumer use and spending
Consumers spent $100 billion on mobile apps faster than ever this year and emerging markets saw a big increase in app use.
Why now is the right time to implement SMS marketing
Leading brands are embracing SMS marketing to engage customers in increasing numbers and in increasingly personal, relevant ways.
Which types of in-game advertising do users love (or hate)?
Gamers are not very positive about in-game advertising, but there are formats they prefer. And they make up a huge audience.
Digital experience platform (DXP)
Lyft introduces in-app ads as part of an expanded rider experience
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program's start.
How The Container Store is using SMS to reach college students
The national retailer is capitalizing on mobile to drive online and in-store purchases during its back-to-school push.
Movable Ink unveils mobile suite
Personalized content platform Movable Ink launches a mobile suite to support 1:1 customer engagement across mobile channels.
In-game advertising: A marketer’s guide
With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today's gaming audiences.
Digital experience platforms buyer’s guide
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
How to send mobile app messages that build loyalty and stay relevant
Keep high-value customers interested with mobile messages after they’ve downloaded your app.
Salesforce: The trends underlying a record-breaking Cyber Week
As the Salesforce World Tour hit the Javits Center in New York City, conversation turned to the retail roller coaster.
How to keep up with accelerating customer expectations: The MarTech Conference keynote
Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands.
4 tips to navigate the advertising impact of iOS privacy changes
Despite the restrictions, targeting iOS users is still crucial for marketers. Here are four tips to help pivot your advertising strategy.
New Taboola feature fights fake news on social media
The update helps publishers and manufacturers guide readers to reliable news sources.
How marketers are preparing for the future of in-game ads
Brands, agencies and publishers approach the rapidly evolving videogame ecosystem.
Almost half of consumers are consciously spending less
A new survey from LoopMe finds consumers cutting their spending and highly in favor of working from home.
Mobile leads growth in the expanding in-game advertising industry
Mobile gaming ad spend is 3.2 times bigger than console.
Amazon Prime Day returns while retail and ecommerce rivals face inventory challenges
Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.
Attentive launches Concierge SMS product
The conversational platform generates dialogue-driven SMS to guide the customer journey.
Android may be biggest beneficiary of Apple’s privacy protections
59% of mobile advertisers moved ad spend away from iOS.
InMobi to leverage Infutor’s identity graph data
The mobile marketing platform will supplement first-party data with data drawn from Infutor's extensive consumer-based identity graph.
Aligning on a Guidepoint: Getting started with the Agile Marketing Navigator
The Guidepoint is the connective tissue that rolls upward and downward in the organization.
Optimization science: Technology and brain science can drive performance
Harness the full potential of your martech solution by triggering brain responses.
How product analytics can unite marketing and product teams to boost customer lifetime value
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.
Why we care about mobile marketing: A guide for marketers
The tactics, technologies and strategies you need to connect with customers where they are -- their smartphones.
Good morning: What’s weird today may be genius tomorrow
What's radical or revolutionary may look wrong at first glance.
Tech companies flock to out-of-home during comeback year
Apple is second only to McDonald's in top OOH advertisers from 2021.
App opt-in rates climb despite Apple’s permission requirements
Rate hits 25%, up 9% since the release of AppTrackingTransparency feature.
IronSource launches new ad platform for app-focused mobile campaigns
With the release mobile marketers can automate Apple Search Ads strategies.
Data.ai launches new solutions for the app ecosystem
Formerly App Annie, data.ai is introducing a new app taxonomy and an in-app purchase SKU.
Nielsen to be acquired by private equity consortium
Evergreen Coast Capital Corporation and Brookfield Business Partners will pay $16 billion for the ratings giant.
Optimove acquires mobile messaging provider
Kumulos will bring mobile messaging and engagement to the CRM platform.
Traffic from mobile devices dropped 9% last year
Desktop users have longer sessions and spend more.
App users visit brick and mortar 41% more often than non-users
Customers like apps once they start using them but awareness remains very low.
2022 Predictions: Customer Experience & Digital Experience
And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward.
InMobi CEO bullish about prospects for independents in the advertising space
Abhay Singhal sees "do not track" and the exit of third-party cookies as creating opportunities for innovation.
How live clienteling is helping Lucchese sell more cowboy boots
Two-way video guided in-store customer engagement is the next best thing to the smell of fresh-cut boot leather.